01 / Overview
Riyadh Nahl — رياض النحل — is a Saudi Arabia–based natural honey brand serving customers across the Kingdom, from Riyadh and Makkah to the Eastern Region. The brand offers a curated range of premium honey products sourced from trusted origins across the Arabian Peninsula. Thiqa Agency manages their TikTok Ads campaigns with a focus on purchase conversion optimisation and full-funnel tracking across Saudi Arabia's major regions.
02 / The Challenge
What We Were Up Against
Riyadh Nahl is a Saudi honey brand offering premium natural honey products sourced from across the Arabian Peninsula. Before partnering with Thiqa Agency, the brand had a strong product line but lacked a systematic, data-driven approach to converting TikTok's Saudi audience into tracked e-commerce purchases. The goal: prove TikTok Ads as a measurable revenue channel — not just a reach channel.
TikTok's Saudi user base skews discovery-oriented — converting scrollers into buyers requires a purchase-intent funnel, not a brand-awareness setup.
Premium honey is a considered purchase; creative had to communicate product quality and authenticity fast enough to stop the scroll.
Full conversion tracking (TikTok Pixel + Purchase events) was needed to move from vanity metrics to real, attributed sales.
Geographic targeting across Saudi Arabia's five main regions — Riyadh, Makkah, Eastern Region, Madinah, and Aseer — required audience layers tailored to each region's performance profile.
03 / How We Built Riyadh Nahl's TikTok Revenue Engine
How We Fixed It
TikTok Pixel & Purchase Event Setup
Installed and verified the TikTok Pixel with Purchase event tracking so every sale could be attributed back to its campaign, ad group, and creative.
Conversion-First Campaign Architecture
Built campaigns optimised for purchase conversions rather than views or clicks, giving TikTok's algorithm the right signal to find buyers, not just viewers.
Five-Region Geographic Strategy
Launched separate audience layers for Riyadh, Makkah, Eastern Region, Madinah, and Aseer — Saudi Arabia's five highest-converting subregions — to maximise penetration across the Kingdom.
Creative Testing for a Premium Product
Ran iterative creative tests emphasising product authenticity, natural sourcing, and taste cues — the key purchase drivers for premium honey buyers in Saudi Arabia.
04 / The Results
The Numbers
4.89x
Purchase ROAS
50,482.55 SAR
Purchase Value (Website)
949
Total Purchases
10.88 SAR
Cost per Purchase
0.69 SAR
Cost per Click
1,580,528
Impressions
05 / Verified TikTok Ads Manager Data — May 2025
Platform Screenshots
Campaign Overview — May 2025
Performance Metrics & Trend
Regional Breakdown — Saudi Arabia
Purchase Value Attribution