Packageha

01 / Overview

Over 6 months (July–December 2023), Thiqa ran a TikTok Ads campaign for Packageha — a Saudi Arabia-based e-commerce brand specialising in paper packaging, gift boxes, and printed publications. The campaign delivered 491,570 impressions, 13,129 website clicks at a 2.67% CTR, and 21 purchase conversions at a 211.99 SAR CPA — all at a destination CPC of just 0.34 SAR. Google Analytics confirmed TikTok as the 3rd largest traffic source to packageha.com (11K sessions), behind only Google Search and Google Search Ads. The 2.67% CTR is well above TikTok's industry average, reflecting strong creative-audience alignment in the packaging and unboxing content category.

Packageha — a Saudi Arabia-based e-commerce brand producing paper packaging, gift boxes, cards, and printed publications — needed a digital channel that could make their visually rich product line discoverable and drive qualified traffic to their online store. The challenge was finding a platform where packaging and unboxing content performs organically, so paid advertising would feel native rather than intrusive, and where a consistent 6-month presence could establish the brand with Saudi consumers.

• Packaging is a visually driven product category — the brand needed a channel where aesthetics and creative storytelling work natively, rather than a text-heavy or intent-based ad format

• Building a consumer brand in Saudi Arabia's competitive e-commerce market requires sustained visibility over months, not a short burst — a 6-month campaign strategy was essential to accumulate reach and trust

• Tracking meaningful conversion outcomes (not just clicks) was critical to validate the investment — the campaign needed to deliver measurable on-site purchase events, not just top-of-funnel impressions

• TikTok's algorithm rewards consistent creative output — a one-off campaign would underperform against brands with sustained posting and ad presence on the platform