01 / Overview
In one month, Thiqa ran a YouTube Ads campaign for CLC Comprehensive Leasing — Jordan's leading leasing institution — delivering 1.05 million impressions, 229,000 video views, and 7,570 clicks to c-leasing.com. The campaign was delivered predominantly on mobile (80.6% of impressions), with a male-skewed audience and the 25–34 age bracket as the strongest-performing segment. By using YouTube's video format, the campaign simultaneously built brand understanding of CLC's leasing products and drove qualified traffic to the website within a single month.
02 / The Challenge
What We Were Up Against
CLC Comprehensive Leasing, one of Jordan's leading vehicle and asset leasing institutions, needed to reach Jordanians who were actively considering financing options — but leasing as a product category requires education and trust before a prospect will take action. The challenge was finding a channel that could both build awareness and deliver qualified traffic to the website in a single month.
Leasing is a high-consideration financial product — prospects need to understand the product before converting, making a purely click-focused campaign insufficient
Finance audiences on paid platforms skew toward males in the 25–45 bracket, requiring demographic precision to avoid wasting budget on unqualified segments
Jordan's mobile-first internet behaviour means any campaign must be optimised for smartphones first — desktop-only creative approaches miss the majority of the audience
A one-month window demands a format that builds brand awareness and drives traffic simultaneously — video is the only ad format that achieves both goals at scale
03 / How We Delivered 229K Views & 7.57K Website Clicks in One Month
How We Fixed It
YouTube as the Trust-Building Channel
We selected YouTube Ads as the primary channel because video is the most effective format for explaining a financial product like leasing — where the audience needs to understand rates, terms, and benefits before clicking through. Video builds the credibility and comprehension that banner ads cannot. The campaign delivered 229K views and 1.05M impressions in a single month.
Male-Skewed Demographic Targeting — 25–44 Core
Demographic data confirmed that males — particularly the 25–34 and 35–44 brackets — drove the strongest engagement with the campaign. Budget was concentrated toward these segments, which align with the financial profile of a leasing customer: working-age individuals with stable income evaluating vehicle or equipment financing options.
Mobile-First Creative & Delivery Strategy
With 80.6% of impressions and 77.1% of views delivered on mobile phones, the campaign was structured for a mobile-first audience. This is consistent with Jordan's internet behaviour, where the majority of video content is consumed on smartphones. Creative assets and CTAs were optimised for small-screen viewing to maximise watch-through rates and click intent.
Awareness-to-Traffic Funnel
The campaign was structured as a two-stage funnel: TrueView in-stream ads built broad awareness at scale (1.05M impressions), while skippable formats with strong CTAs drove 7,570 qualified clicks directly to CLC's website. This combined approach maximised both brand recognition and direct website traffic within the one-month budget.
04 / 1.05M Impressions — 229K Views — 7.57K Clicks in 1 Month
The Numbers
1.05M
Impressions
1-month campaign
229K
Video Views
YouTube Ads
7.57K
Clicks
to c-leasing.com
80.6%
Mobile Share
of impressions
05 / Verified platform data — Google Ads (YouTube)
Platform Screenshots
Campaign Overview — Impressions, Views & Clicks
Gender Breakdown — Male vs. Female Audience
Device Breakdown — Mobile, Tablet, Desktop & TV
Age Breakdown — 25–34 Top Performing Segment